The majority of household products use labels to identify ingredients, company contact information and directions for use. Consumers look to these labels for the necessary instructions and related information. Producers of household products are tasked with not only meeting standard regulations but also making sure their labels contain useful information and representing their company brand.
There is an art to labeling household products that begins with label design. The design is then supported by the quality manufacture of the labels before finally being a printed and placed onto the product by way of manual or auto apply applications. Believe it or not there are different kinds of product bottles that work best with different kind of labels. Household products come in a variety if containers such as glass bottles, plastic jar and even low surface energy metals. Each material requires a different label stock to ensure the product labels will withstand the test of tie
The majority of household cleaning products come in plastic bottles, which means the label must be able to survive moisture and liquid while remaining flexible. Before labeling your plastic bottles, identify the characteristics your label stock will need to perform well. Cylinder shaped containers call for wrap around labels, which require a thin, flexible substrate. Square shaped bottles that require wrapped corners mean a heavier stock with custom slits. If the household product container is clear, you may want to print both the front and back of the label so consumers can read the text from the back of the container. Knowing what types of challenges your packaging present to your label stock will help you choose the right label to fit your needs.
Some cleaning products come in a squeezable bottle, which can present their own unique set of challenges. The container will likely experience a lot of handling, which means the label material must be flexible yet durable in order to last the duration of the product. An over laminate finish should also be considered to ensure the label can withstand the oils and residue found on the hands of consumers.
Wholesale cleaning containers often come in large drums. Depending on the size of the drum, producers may need a wide format label, defined by label widths greater than 8” wide. Be sure to source wide format labels from a producer who has the technology to print your labels in house, it will reduce mark up’s and absorbed shipping costs associated with third party orders.
For more information about labeling household products, contact ImageTek at (866) 403-5223 or email sales@imageteklabels.com
